Heidi Vega and Mike Barcia from ASBA provide multiple resources for communicating important district information in a fun, interactive, future forward way. In a technology driven age, using gifs, infographics, interactive maps, and apps are necessary in successfully recruiting teachers and increasing student enrollment. Although, Vega states, “all the interactive programs in the world are not going to help you unless you pay attention to analytics”. Instead of guessing what your audience might like, use analytics for strategic, data driven, decision making.
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